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Bachelor in International Marketing

Bachelor's180 ECTSA–F Score: 76.5
Business, Finance & Digital EconomyPrimary
Build My ShortlistOfficial page

Intakes & How to Apply

Each intake has its own application route. We show official links so you can verify and apply confidently.

Autumn 2026on_campusfull_time
Autumn 2026on_campusfull_time
Autumn 2026
Jönköping
on_campus
full_time

UACode: HJ-KU102Apply
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Your Eligibility

Check if your qualifications meet this program's admission requirements.

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What you'll become (field context)

This is based on the Business, Finance & Digital Economy Future Field and its subfields (not program‑specific promises). Use the official program page for curriculum details.

Why this field matters

Business strategy, finance, digital economy, and entrepreneurship

Career outcomes snapshot

Business, Finance & Digital Economy

A quick, visual overview of common outcomes in this field (roles + paths + subfields). It’s field-level context — not a promise for this specific program.

Roles

9

Paths

8

Subfields

3

Top roles

FinTech PMPayment Systems EngineerNeobank DeveloperInnovation DirectorChief Innovation OfficerStrategy Consultant

Typical paths

  • MSc FinTech
  • MSc Finance & Technology
  • MSc Financial Engineering
  • MBA

Subfields

FinTech & Digital FinanceInnovation StrategyVenture Capital & Startups

Looking for a Bachelor's in Business, Finance & Digital Economy? Compare intakes above and verify curriculum details on the official programme page.

Future-Readiness Score

A–F framework evaluation • Each score is backed by evidence

A-F Score Overview

6-dimension future-readiness evaluation

77/100
StrongEstimated
A85
B76
C76
D79
E73
F70
A
Frontier Connection
Excellent85
B
Tech Fluency
Strong76
C
Human Skills
Strong76
D
Hands-On Learning
Strong79
E
Innovation Culture
Strong73
F
Global Outlook
Strong70
Learn how we evaluate programs
A

Future relevance

Is this program connected to fast-growing careers?

85/100
✓ Program Evidence

“### Your future career Graduates of International Marketing are well prepared for junior roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate.”

View source
B

Tech & data strength

Will you build strong technical skills (data, software, AI tools)?

76/100
✓ Program Evidence

“You will also gain hands-on experience with analytical tools and data-driven methods to better understand customers and make informed marketing decisions.”

View source
C

People skills

Does it build communication, teamwork, and leadership?

76/100
✓ Program Evidence

“From the second year, you will specialise in marketing through courses covering topics such as consumer behaviour, branding, digital marketing, market research, communication strategy, social media and SEO, and trademark law.”

View source
D

Practical learning

Do you learn by doing (projects, labs, real-world work)?

79/100
✓ Program Evidence

“Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.”

View source
E

Innovation & entrepreneurship

Does it support innovation, startups, or building new things?

73/100
✓ Program Evidence

“You will learn how marketing drives innovation and growth, while developing an international outlook, entrepreneurial mindset, and strong communication skills.”

View source
F

Global & ethical impact

Does it cover sustainability, ethics, and global perspective?

70/100
✓ Program Evidence

“Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.”

View source

How we calculate these scores

Our A–F framework evaluates programs across 6 dimensions of future-readiness. Scores combine: field alignment (how the program's field connects to growing industries), curriculum signals (keywords, course structure, learning outcomes), and institution profile (research focus, industry partnerships). This program has 6 verified citations from official sources.

Learn more about our methodology

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Why This Field Matters

Industry insights verified by Mojo

Big-picture context for Business, Finance & Digital Economy. These sources show why the field is growing — not specific program details.

FinTech engineers are among fastest-growing roles

World Economic Forum • 2025-01-01

✓ Verified

Technology-related roles are the fastest-growing jobs in percentage terms, including Big Data Specialists, Fintech Engineers, AI and Machine Learning Specialists and Software and Application Developers

Read source

Program Evidence

Citations from official sources

frontier

### Your future career Graduates of International Marketing are well prepared for junior roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate.

View source
tech_data

You will also gain hands-on experience with analytical tools and data-driven methods to better understand customers and make informed marketing decisions.

View source
hands_on

Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.

View source
innovation

You will learn how marketing drives innovation and growth, while developing an international outlook, entrepreneurial mindset, and strong communication skills.

View source
ethics_sustainability

Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.

View source
human_skills

From the second year, you will specialise in marketing through courses covering topics such as consumer behaviour, branding, digital marketing, market research, communication strategy, social media and SEO, and trademark law.

View source