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Business Development and Marketing - Masters Programme

Master's60 ECTSA–F Score: 75.8
Business, Finance & Digital EconomyPrimary
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Official page

Intakes & How to Apply

Each intake has its own application route. We show official links so you can verify and apply confidently.

Autumn 2026on_campusfull_time
Autumn 2026on_campusfull_time
Autumn 2026
Skövde
on_campus
full_time

UACode: HS-41303Apply
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Your Eligibility

Check if your qualifications meet this program's admission requirements.

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Skills you'll develop

14 skills mapped from curriculum analysis

These skills are derived from curriculum analysis and industry alignment. Primary skills are core to the program; others are developed through coursework and projects.

Core skills

Product Managementadvanced
Leadershipintermediate
Business Analyticsintermediate
Digital Marketingadvanced
Strategic Thinkingintermediate

Additional skills

Human Skills

Communication★★Presentation Skills★★Stakeholder Management★★Negotiation★★

Thinking & Problem Solving

Critical Thinking★★Problem Solving★★

Business & Strategy

Financial Modeling★★Strategy Consulting★

Data & Analytics

Total skills

14

Core skills

5

High demand

1

What you'll become (field context)

This is based on the Business, Finance & Digital Economy Future Field and its subfields (not program‑specific promises). Use the official program page for curriculum details.

Why this field matters

Business strategy, finance, digital economy, and entrepreneurship

Career outcomes snapshot

Business, Finance & Digital Economy

A quick, visual overview of common outcomes in this field (roles + paths + subfields). It’s field-level context — not a promise for this specific program.

Roles

9

Paths

8

Subfields

3

Top roles

FinTech PMPayment Systems EngineerNeobank DeveloperInnovation DirectorChief Innovation OfficerStrategy Consultant

Typical paths

  • MSc FinTech
  • MSc Finance & Technology
  • MSc Financial Engineering
  • MBA

Subfields

FinTech & Digital FinanceInnovation StrategyVenture Capital & Startups

Looking for a Master's in Business, Finance & Digital Economy? Compare intakes above and verify curriculum details on the official programme page.

Future-Readiness Score

A–F framework evaluation • Each score is backed by evidence

A-F Score Overview

6-dimension future-readiness evaluation

76/100
StrongEstimated
A82
B79
C76
D75
E73
F70
A
Frontier Connection
Excellent82
B
Tech Fluency
Strong79
C
Human Skills
Strong76
D
Hands-On Learning
Strong75
E
Innovation Culture
Strong73
F
Global Outlook
Strong70
Learn how we evaluate programs
A

Future relevance

Is this program connected to fast-growing careers?

82/100
✓ Program Evidence

“The Focus of Your Studies The first semester starts with two courses providing you fundamental knowledge in business development and marketing on advanced level, after which you choose between the general business administration track and the track focusing on business development in the gaming sector.”

View source
B

Tech & data strength

Will you build strong technical skills (data, software, AI tools)?

79/100
✓ Program Evidence

“By studying Business Development and Marketing, you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building.”

View source
C

People skills

Does it build communication, teamwork, and leadership?

76/100
Framework Score

Based on this program's field (Business, Finance & Digital Economy), curriculum structure, and institution profile. How we score →

D

Practical learning

Do you learn by doing (projects, labs, real-world work)?

75/100
✓ Program Evidence+1 more

“You will complete the programme with a 15-credit degree project, conducted in pairs.”

View source
E

Innovation & entrepreneurship

Does it support innovation, startups, or building new things?

73/100
Framework Score

Based on this program's field (Business, Finance & Digital Economy), curriculum structure, and institution profile. How we score →

F

Global & ethical impact

Does it cover sustainability, ethics, and global perspective?

70/100
✓ Program Evidence

“By studying Business Development and Marketing, you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building.”

View source

How we calculate these scores

Our A–F framework evaluates programs across 6 dimensions of future-readiness. Scores combine: field alignment (how the program's field connects to growing industries), curriculum signals (keywords, course structure, learning outcomes), and institution profile (research focus, industry partnerships). This program has 5 verified citations from official sources.

Learn more about our methodology

Need help deciding?

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Why This Field Matters

Industry insights verified by Mojo

Big-picture context for Business, Finance & Digital Economy. These sources show why the field is growing — not specific program details.

FinTech engineers are among fastest-growing roles

World Economic Forum • 2025-01-01

✓ Verified

Technology-related roles are the fastest-growing jobs in percentage terms, including Big Data Specialists, Fintech Engineers, AI and Machine Learning Specialists and Software and Application Developers

Read source

Program Evidence

Citations from official sources

hands_on

You will complete the programme with a 15-credit degree project, conducted in pairs.

View source
frontier

The Focus of Your Studies The first semester starts with two courses providing you fundamental knowledge in business development and marketing on advanced level, after which you choose between the general business administration track and the track focusing on business development in the gaming sector.

View source
tech_data
Statistical Analysis★

By studying Business Development and Marketing, you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building.

View source
hands_on

Study period: 1 September 2025 - 7 June 2026 Location: Skövde, Campus Pace of study: 100% Courses (syllabus) Find the complete course list in the programme syllabus.

View source
ethics_sustainability

By studying Business Development and Marketing, you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building.

View source